Skip to main content

Japan is full of commercial songs.

Those who come from abroad and live in Japan may be surprised at how many commercial songs there are in Japan.

https://monogram.co.jp/film/column/song-kaden/

Each supermarket, electronics store, and specialty store has its own original song playing in the store.
There are also songs about shopping streets, and there are songs about each product.


For example, in supermarkets, it is said that playing cheesy songs can make customers think that the products are cheap and increase their willingness to buy.


This is a song that is often played in the fresh fish section of supermarkets.
It was created by the National Federation of Fisheries Cooperative Associations. It is an attempt to make a song that children can relate to, and to encourage children to eat fish. This song was a hit.

The song keeps playing in our head.
And most of them are well-paced and easy to remember.
If you've ever had trouble with that song repeatedly going around in your head while you're working, you're totally into their strategy.

And the person who sings that song to you not only lets people know where you shop all the time, but is now the one doing the commercials.

TV commercial strategy is to grab the hearts of children
The same can be said for commercials on TV and You Tube.
There are so many commercials that use songs to enhance the image of the product.

Here is a link to a site I found that has a collection of commercials.


Even more effective is to include a laughing element that children will enjoy.
If the rhythm, word play, and movements are funny, children will quickly learn and sing the song of the product persistently wherever they go.

AGC and paypay are phrases that children seem to like.


Labels:

Comments

Post a Comment

Popular posts from this blog

If you replace your name in Japanese ranking.

Is your name on the ranking? A friend of mine played a game in which you have to replace the names on the ranking with the names of the same period and the same rank. The fifth most common girl's name in the USA is For example, the name 'Sophia' is the fifth most common name in the USA. The name 'Sophia', for example, is the fifth most common name in the United States and is associated with nobility in Japan, perhaps due to the influence of anime. Reference : https://www.babynamestats.com/top100.html Japanese names for the same rank. Transpose that to the Japanese name rankings and I get the name Tsumugi. The name Tsumigi means thread or fabric. The name sounds very pretty. Reference : https://st.benesse.ne.jp/ninshin/name/girl/name-ranking/ In Japan, it is the trend of the names after nature. And most of them are difficult to read, since their kanjis are many way to read. However it is cute. It seems to be the same all over the world that th...
Post a Comment
Read more

How to choose your chopsticks (The shop near Inari shrine.)

Have you ever been to Inari Shrine in Kyoto? It is one of the world's most famous tourist attractions in Kyoto. About the Inari Shrine Behind the Inari Shrine is Inari Mountain, which takes about two hours to climb. The path is lined with many torii gates. Reference: http://inari.jp/en/ It's usually too crowded to take a picture like this. If you want to take pictures, I suggest you go early in the morning.😉 There are many things I would like to tell you about Inari, but today I would like to introduce you to a chopstick shop near the Inari Shrine. All kinds of cute chopstick rests The other day, I introduced chopstick rests to you. The article is here. 🔶 Seasonal decorations with chopstick rests 箸置き(はしおき) I found a lot of cute chopstick rests in this shop.   There are seasonal chopstick rests that make me think of autumn dishes.🍂🍁 Looks like I'll be adding another one to my collection.😍 How to choose your chopsticks This store specializ...
Post a Comment
Read more

Read Japanese classic literature for free

 Aozora Bunko is a public domain e-book. Reference : 青空文庫 https://www.aozora.gr.jp/ Why is it free？ Aozora Bunko stores two types of works: those whose copyrights have expired 50 years after the author's death, and those whose copyright holders have decided that it is okay to let people read them via the Internet. Tips for beginners l earning  JapaneseSome of the older works have a slightly different wording than the modern ones, so beginners in learning the language need to be very selective. However, there are many wonderful works that will move you. How to search the books If you know the  title or author's name, you can use the search box in the upper right corner to find it. If you have too many to find one book, I recommend children's books. Here is a list of children's literature novels. https://yozora.main.jp/9/1/ndck913.html Find the ones you like. I will be happy to make recommendations based on your preferences. I would be very happy i...
Post a Comment
Read more