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Japan is full of commercial songs.

Those who come from abroad and live in Japan may be surprised at how many commercial songs there are in Japan.

https://monogram.co.jp/film/column/song-kaden/

Each supermarket, electronics store, and specialty store has its own original song playing in the store.
There are also songs about shopping streets, and there are songs about each product.


For example, in supermarkets, it is said that playing cheesy songs can make customers think that the products are cheap and increase their willingness to buy.


This is a song that is often played in the fresh fish section of supermarkets.
It was created by the National Federation of Fisheries Cooperative Associations. It is an attempt to make a song that children can relate to, and to encourage children to eat fish. This song was a hit.

The song keeps playing in our head.
And most of them are well-paced and easy to remember.
If you've ever had trouble with that song repeatedly going around in your head while you're working, you're totally into their strategy.

And the person who sings that song to you not only lets people know where you shop all the time, but is now the one doing the commercials.

TV commercial strategy is to grab the hearts of children
The same can be said for commercials on TV and You Tube.
There are so many commercials that use songs to enhance the image of the product.

Here is a link to a site I found that has a collection of commercials.


Even more effective is to include a laughing element that children will enjoy.
If the rhythm, word play, and movements are funny, children will quickly learn and sing the song of the product persistently wherever they go.

AGC and paypay are phrases that children seem to like.


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